I believe every product should be affordable, enjoyable, and accessible to everyone.

Owned go-to-market strategy for an NFC mobile payments product. Launched Voice of the Customer program, rebuilt merchant onboarding increasing activation from 10% to 27%, and shipped Shift Pay — a rules-based payout engine enabling instant employee pay.

Shipped product from concept to funded MVP in 12 weeks. Designed Wall, a central browsing experience aggregating multiple streaming services. Handled user onboarding including account connection with comprehensive error handling.

Owned Referral Program strategy from proposal to approval. Cut eligibility requirement from $2,500 to $1,000 processing volume based on merchant data, doubled eligible merchant base, increased participation, and cut CAC by 18%.

Redesigned identity verification process after analyzing user behavior data. Found that completing a first transaction was the strongest signal of retention. Increased trial-to-paid conversion from 8% to 14% through data-informed UX improvements.